About us
Our story
Hi, I'm Fer Bonesso!
I'm the CEO and co-founder of Agrojusto.
My father, a small farmer in Mendoza, Argentina, inspired me to create the platform. I realized that the lack of opportunities in the sector was the main obstacle, despite how important it is to the community. The solution was technology.
The first step was to build a digital connection and sell the products of family farmers and entrepreneurs in Mendoza. We saw the significant impact technology had. That's how Agrojusto was born: a platform that provides the best technology tool for selling their products fairly and efficiently across Latin America.
Our team
Fernanda Bonesso
CEO
Passionate about social innovation and new challenges. Holistic business vision. Specialist in risk analysis and business development strategies.
Nelson Perez
CIO
Passionate about agile methodologies and specialized in cross-platform app development.
Ignacio Lemmo
CTO
Passionate about agile methodologies and specialized in cross-platform app development.
Matias Lambrese
COO
Tireless doer, specialized in mobile technologies and in managing technology-based companies.
Nicolas de la Maza
Chief Executive Commercial
Entrepreneur and innovator, focused on scaling digital impact solutions and supporting organizations as they grow.
Nicolas Echegaray
Head of Product Design
Leads UX/UI strategy, defining clear, usable digital experiences aligned with the product's goals.
Sofia Michaux
Head of Marketing
Responsible for performance strategy and the team's operational planning, managing calendars, timelines, and priorities.
Juan Francisco Ruiz
Growth Marketer
I love being the perfect travel companion on users' journey to going digital. Always available to help with any problem and excited to engage with producers and retailers
Advisors
Carlos Becco
Senior advisor in agribusiness & Ag tech, Keynote speaker & columnist
Sergio Asis
Senior advisor in agribusiness Angel Investor – Agtech Specialist
Ruben Altman
Co-founder and Manager of Antom.la and Co-founder of RSK.
The challenge facing Latin American smallholder farmers: access, profitability, and the future
- 25%That's what a producer receives for every peso the consumer pays
- 22,5%of people in Latin America and the Caribbean cannot afford a healthy diet
