Raíces Violetas
The community that strengthens the role of women in agriculture and their participation in the value chain.
What does our community offer?
Boost your sales with exclusive content
Access information, guides, and videos designed to improve your sales skills. Plus, get inspired by the stories of other women who have overcome obstacles and achieved their goals in their own ventures.
Register your commitment to gender equity
We offer you a very easy-to-use technology tool, with no prior knowledge required, so you can register your products’ commitment to gender equity. Having your own seal through our solution will let you highlight women farmers and organizations that promote inclusive practices, boosting their sales and opening up opportunities in new markets.
Who can join the community?
This community is designed especially for women farmers in Mexico and for women involved in processing and adding value within the agri-food chain. We know that true value comes from cooperation, which is why we come together to build on our strengths and grow together.
If you are a farmer, processor, trader, or entrepreneur looking to improve your sales skills and access digital tools that help you certify your commitment to gender equity, this opportunity is for you!
Register and showcase your commitment to gender equity
- 1. Register your gender practices
Document your actions toward equity and inclusion at every stage of the production process.
- 2. Generate your Violet Seal
Earn a badge that certifies your good gender practices and stand out in the market.
- 3. Share your story
Show consumers and partners your commitment to equity and open up new business opportunities.
